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When your own color becomes a barrier between you and your professional dream.
🌳 The Baobab of Choice — How does it work?
Every week Baobizz plunges you into a dilemma rooted in African realities.
No good answer, no bad one: two paths, two values, an impossible decision.
Read the staging, choose your camp, vote — then come back 48 hours later
discover the complete analysis and what your choice says about you.
You're 26-year-old Aisha, a brilliant communications graduate in Abidjan. You're finally getting an interview at the largest public relations agency in town. But the day before, your aunt takes you apart. She gives you lightening creams: « Clear girls, put them in front of customers. The others remain in the shadows. » You know she's right. — You've seen it a hundred times. Your mother, she, begs you not to touch your skin. « Your grandmother fought to make you proud of who you are. » The appointment is tomorrow morning. The pot of cream is on your night table.
What do you choose?
A — You're applying the cream. The system is this way, you will beat it from inside.
B — You go as you are, even if you lose the job of your life.
Full analysis appears in 48 hours — come back and discover what your choice reveals.
To go further
Politics and Machiavelism in Africa: the roots of deep evil and possible paths of transformation
In a large part of Africa, political life seems to be trapped in a relentless logic where obscure manoeuvres...
Under the mask of beauty: the silent drama of skin whitening in Africa
The hidden face of « Xeesal« In the streets of Dakar, Abidjan or Lagos, the stalls are full of creams promising a...
Between black, mulatto and « Chabin » : The secret history of colour hierarchies in the West Indies
In the West Indies, skin colour remains a social and cultural marker inherited from colonization and slavery. ...
